Main Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture

Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture

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Request Code : ZLIBIO1701787
Categories:
Year:
2010
Publisher:
Palgrave Macmillan UK
Language:
English
ISBN:
978-1-349-35955-4, 978-0-230-29394-6

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