Main Selling modernity : advertising in twentieth-century Germany
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Selling modernity : advertising in twentieth-century Germany

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The sheer intensity and violence of Germany's 20th century transformations provides a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. This is an historical study of modern German advertising, from the Imperial period through to the 1970s. Abstract: Explores the relationship between advertising and propaganda in Nazi Germany, influence of US on German advertising, use of advertising to promote mass consumption in West Germany, and prohibition of Read more...
Request Code : ZLIBIO1430338
Categories:
Year:
2007
Publisher:
Duke University Press
Language:
English
Pages:
364
ISBN 10:
0822340690
ISBN 13:
9780822340690
ISBN:
9780822340478,082234047X,9780822340690,0822340690

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