Main Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing)

Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing)

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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. (9/7/11)
Request Code : ZLIBIO800822
Categories:
Year:
2011
Publisher:
Columbia University Press
Language:
English
Pages:
248
ISBN 10:
0231158386
ISBN 13:
9780231158381
ISBN:
0231158386,9780231158381

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