Main Gut Feelings

Gut Feelings

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You can think of this book as an explanation of the science behind Blink. Author Gerd Gigenrenzer isn't just piggybacking Malcolm Gladwell's bestseller. In fact, his breakthrough research at Berlin's Max Planck Institute provides some of the deepest proofs of the power of intuition as a decision-making tool. Gut Feelings probes the unconscious mental processes that provide shortcuts to problem solving in countless everyday situations. The psychologist's insights about "fast and frugal heuristics" are both fascinating and accessible to lay readers.


Request Code : ZLIBIO793500
Categories:
Year:
2007
Publisher:
Penguin Group (USA)
Language:
English
ISBN 13:
9781101202418
ISBN:
9781101202418

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