Main Introduction to Advertising Media: Research, Planning, and Buying

Introduction to Advertising Media: Research, Planning, and Buying

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Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.
Request Code : ZLIBIO732463
Categories:
Year:
1993
Edition:
1
Publisher:
NTC Business Books
Language:
English
Pages:
393
ISBN 10:
0844235458
ISBN 13:
9780844235455
ISBN:
0844235458,9780844235455

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