Main Influencing human behavior: theory and application in recreation, tourism, and natural resources management

Influencing human behavior: theory and application in recreation, tourism, and natural resources management

Name: Influencing human behavior: theory and application in recreation, tourism, and natural resources management
Rating: 4.0 (4 reviews)
ISBN: 9780915611355

Michael J. Manfredo

4.0 / 5.0

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This book is an excellent text for marketing, administration, tourism, and commercial recreation courses, as well as for practitioners! The authors discuss the use of persuasive techniques to reduce vandalism, develop acceptance of price increases, ensure visitor safety, and optimise tourism advertising. They also examine behavioural systems framework, mass communication research, research in tourism advertising, and more! Social psychology and mass communications principles will help students and practitioners meet communication challenges.

Request Code : ZLIBIO681001

Categories:

Year:

1992

Publisher:

Sagamore Pub. Inc.

Language:

English

ISBN 10:

091561135X

ISBN 13:

9780915611355