Main Design management: using design to build brand value and corporate innovation

Design management: using design to build brand value and corporate innovation

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Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.• Copublished with the prestigious Design Management Institute in Boston• Features case studies from leaders in design and marketing management
Request Code : ZLIBIO676077
Categories:
Year:
2003
Publisher:
Allworth Communications
Language:
English
Pages:
289
ISBN 10:
1581152833
ISBN 13:
9781581152838
ISBN:
1581152833,9781581152838

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