Main Basics Advertising 02: Art Direction

Basics Advertising 02: Art Direction

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Basics Advertising: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts. The book emphasizes the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas.
Request Code : ZLIBIO649816
Categories:
Year:
2010
Publisher:
Ava Publishing
Language:
English
Pages:
186
ISBN 10:
2940439443
ISBN 13:
9782940439447
ISBN:
2940411212,9782940411214,2940439443,9782940439447

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