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Commonsense Direct & Digital Marketing

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Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.
Request Code : ZLIBIO632279
Categories:
Year:
2007
Edition:
5th
Publisher:
Kogan Page
Language:
English
Pages:
448
ISBN 10:
0749447605
ISBN 13:
9780749452070
ISBN:
0749447605,9780749447601,9780749452070

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