Main Global Diversity: Winning Customers and Engaging Employees Within World Markets

Global Diversity: Winning Customers and Engaging Employees Within World Markets

Name: Global Diversity: Winning Customers and Engaging Employees Within World Markets
Rating: 4.0 (4 reviews)
ISBN: 9781904838098

Ernest Gundling, Anita Zanchettin

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Mastering global business requires leaders and managers to understand the differences within countries as well as between them. Drawing on the authors' years of hands-on experience, Global Diversity: Winning Customers and Engaging Employees within World Markets explores each country in depth, with particular attention paid to cultures-within-cultures and recommendations for developing employees and realizing local market opportunities. It presents the key cultural issues in eight major markets, including China, Egypt, India, Japan, Mexico, Russia, the UK and the U.S.

Request Code : ZLIBIO621560

Categories:

Year:

2006

Publisher:

Nicholas Brealey Boston

Language:

English

Pages:

345

ISBN 10:

190483809X