Main U R a Brand! How Smart People Brand Themselves for Business Success

U R a Brand! How Smart People Brand Themselves for Business Success

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Today's hottest business concept meets the realities of the modern workplace. U R a Brand! delivers 10 key personal brand strategies that aren't taught in business school--or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. U R a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures--all from the personal brand strategist and executive coach who helped them achieve their success.
Request Code : ZLIBIO489110
Categories:
Year:
2006
Edition:
1
Language:
English
Pages:
224
ISBN 10:
0891062130
ISBN 13:
9780891062134
ISBN:
0891062130,9780891062134

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