Main The Spread of Yield Management Practices: The Need for Systematic Approaches

The Spread of Yield Management Practices: The Need for Systematic Approaches

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Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies such as airlines. Today, it is also accessible to entrepreneurs in the hospitality, distribution and restaurant sectors. This book offers insights into the creation and implementation of a yield management system for such businesses and solutions to the organisational and managerial problems that its application entails. It is written by tourism researchers, entrepreneurs and tourism consultants as well as experts from software houses who have designed operational tools for a successful yield management.


Request Code : ZLIBIO400539
Categories:
Year:
2005
Edition:
1
Publisher:
Physica-Verlag HD
Language:
German
Pages:
169
ISBN 10:
3790815829
ISBN 13:
9783790816723
ISBN:
3790815829,9783790815825,9783790816723

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