Main Cross-Cultural Business Behavior: Negotiating, Selling, Sourcing and Managing Across Cultures

Cross-Cultural Business Behavior: Negotiating, Selling, Sourcing and Managing Across Cultures

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For almost a decade Cross-Cultural Business Behavior has been praised by business people and by students as ''an eminently useful guide to the global marketplace.''Now readers of the fourth edition will find even more of that practical guidance for negotiating with customers and suppliers around the world. They will also find fresh new cases, additional negotiator profiles and comparisons of Nordic business cultures as well as detailed advice for adapting sales presentations to the culture of the customer.
Request Code : ZLIBIO352271
Categories:
Year:
2005
Edition:
4th
Publisher:
Copenhagen Business School Press
Language:
English
Pages:
347
ISBN 10:
8763001497
ISBN 13:
9788763001496
ISBN:
8763001497,9788763001496

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