Main Commonsense Direct Marketing

Commonsense Direct Marketing

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(Kogan Page) A practical and humorously written guide to the intricacies of direct marketing, for sales and marketing managers, advertising executives, and marketing students. Shows how to position products effectively, what to sell, how to choose an agency, and how to acquire and keep customers. Softcover. Previous edition: c1993.
Request Code : ZLIBIO265122
Categories:
Year:
2000
Edition:
4th
Publisher:
Kogan Page
Language:
English
Pages:
399
ISBN 10:
0749431210
ISBN 13:
9780749431211
ISBN:
9780585415352,9780749431211,0749431210

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