Main The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising

The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising

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It says something about the mind when the most easily remembered things are advertising jingles. "The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising" is a psychological look at advertising and how people deal with it. An effective advertisement is one that stays with the viewer, and creating an advertisement that does such a thing requires understanding the mind. A scientific and psychological approach to the world of advertising, "The Advertised Mind" is required reading for psychology students and business majors.
Request Code : ZLIBIO255695
Categories:
Year:
2005
Edition:
illustrated edition
Publisher:
Kogan Page
Language:
English
Pages:
257
ISBN 10:
0749443669
ISBN 13:
9780749443665
ISBN:
9780749443665,0749443669

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