Main Why We Buy: The Science Of Shopping
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Why We Buy: The Science Of Shopping

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When a young man enters Bloomingdale's and loiters for 22 seconds at the makeup counter before moving to the men's department to buy an necktie, Underhill and his researchers are there, recording every pause, facial expression, and sigh. Why? Because Underhill has mastered the science of shopping. There's a lot to learn from his findings, which go beyond the calculations of any state-of-the-art computer programs or costly focus groups to teach you the true nuances of the customer retail experience.
Request Code : ZLIBIO353419
Categories:
Year:
2000
Publisher:
Simon & Schuster
Language:
English
Pages:
121
ISBN 10:
0684849143
ISBN 13:
9780684849140
ISBN:
0684849143,9780684849140

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