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My Life in Advertising and Scientific Advertising

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This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.
Request Code : ZLIBIO3499002
Categories:
Year:
1998
Publisher:
NTC Publishing Group
Language:
English
Pages:
340
ISBN 10:
0844231010
ISBN 13:
9780844231013
ISBN:
0844231010,9780844231013

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