Main Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand cover

Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

4.0 / 5.0
0 comments
From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Groupon — successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy. Branding expert Catherine Kaputa, founder of SelfBrand LLC, uses dozens of US and international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same.
Request Code : ZLIBIO848460
Categories:
Year:
2012
Publisher:
Nicholas Brealey Publishing
Language:
English
Pages:
224
ISBN 10:
1857885813
ISBN 13:
9781857885811
ISBN:
1857885813,9781857885811

Comments of this book

There are no comments yet.