Main Key Concepts in Marketing
Key Concepts in Marketing cover

Key Concepts in Marketing

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Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of:-Definition-Summary-Broader discussion -Examples and illustrations-Key literature and further readingIntroductory chapters serve to situate and introduce the topics.
Request Code : ZLIBIO881048
Categories:
Year:
2009
Publisher:
SAGE Publications Ltd
Language:
English
Pages:
233
ISBN 10:
1847874983
ISBN 13:
9781847874986
ISBN:
1847874983,9781847874986
Series:
SAGE Key Concepts series

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