Main Research methods for business : a skill-building approach
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Research methods for business : a skill-building approach

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Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests.
Request Code : ZLIBIO881844
Categories:
Year:
2003
Edition:
4
Publisher:
John Wiley & Sons
Language:
English
Pages:
450
ISBN 10:
0471384488
ISBN 13:
9780471384489
ISBN:
0471203661,9780471203667,0471384488,9780471384489

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