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Modern Rhetoric in Culture, Arts, and Media

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In the 13 essays of this volume, Tubingen professor of Rhetoric Joachim Knape develops a series of approaches to a modern theory of rhetoric. In doing so, rhetoric is considered both a cultural and a communicative phenomenon. While classical rhetoric concentrated on the communicative fields of politics and law, modern research in rhetoric has expanded its perspective, and has turned towards the areas of cultural life, media, and the arts. This volume sheds light on the theoretical and methodological aspects of a new rhetoric designed to incorporate these fields of interest.
Request Code : ZLIBIO1401520
Categories:
Year:
2012
Publisher:
de Gruyter
Language:
English
Pages:
310
ISBN 10:
3110292459
ISBN 13:
9783110292459
ISBN:
3110292459,9783110292459

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