Main Designing for Growth: A Design Thinking Tool Kit for Managers
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Designing for Growth: A Design Thinking Tool Kit for Managers

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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Request Code : ZLIBIO2281637
Categories:
Year:
2011
Edition:
Hardcover
Publisher:
Columbia Business School Publishing
Language:
English
Pages:
227
ISBN 10:
0231158386
ISBN 13:
9780231158381
ISBN:
0231158386,9780231158381

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