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Persuasion in the Media Age

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A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.
Request Code : ZLIBIO2373535
Categories:
Year:
2013
Edition:
Paperback
Publisher:
Waveland Press
Language:
English
Pages:
471
ISBN 10:
157766826X
ISBN 13:
9781577668268
ISBN:
157766826X,9781577668268

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