Main Marketing for Cultural Organizations: New Strategies for Attracting Audiences
Marketing for Cultural Organizations: New Strategies for Attracting Audiences cover

Marketing for Cultural Organizations: New Strategies for Attracting Audiences

4.0 / 5.0
0 comments
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations.
Request Code : ZLIBIO2534065
Categories:
Year:
2013
Edition:
3
Publisher:
Routledge
Language:
English
Pages:
200
ISBN 13:
9780415626958
ISBN:
9780415626958

Comments of this book

There are no comments yet.