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E-commerce: Negocios, Tecnologia y Sociedad (College) (Spanish Edition)
E-commerce: Negocios, Tecnologia y Sociedad (College) (Spanish Edition)
Kenneth Laudon
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This book presents with great clarity the three principal driving forces behind E-commerce: fundamentals of business, technological opportunities, and social themes. In each chapter these topics come to life with the analysis of these concepts in the areas of economics, marketing and information technologies, and present real business cases and related stories with e-commerce.
Categories:
Year:
2009
Publisher:
Pearson Educacion de Mexico S.A. de C.V.
Language:
Spanish
Pages:
904
ISBN 10:
6074420491
ISBN 13:
9786074420494
ISBN:
6074420491,9786074420494
Series:
College
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