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Behavioral Aspects of Brand Management

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Brand is not only effective marketing tool. Brand is powerful multi structural socio-economic phenomenon, which combines traditional economic postulates and practices in the introjection of psychological and sociological characteristics of consumer. Traditionally, it is characterized by paradigmatic polarization, in which theories alternate by differently accentuating the need for econometric
Request Code : ZLIBIO3540983
Categories:
Year:
2022
Publisher:
Addleton Academic Publishers
Language:
English
Pages:
109
ISBN 10:
2021935250
ISBN 13:
9781942585435
ISBN:
9781942585350,9781942585435,2021935250

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