Main Articles Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music

Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music

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Request Code : Z-LIBIO300969
Date:
20 nov, 2014
Issue Number:
1
Issue Volume:
44
DOI:
10.1080/00913367.2014.935897
Issue First Page :  
47
Issue Last Page :  
57